AI Marketing Workshop: Speed to Strategy
AI Marketing Workshop: Speed to Strategy
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Speed to Strategy
Using AI to Accelerate Strategic Thinking
3 hours (three modules)
Course Overview
This executive training course is designed to help advertising and marketing strategists harness AI tools to streamline workflows and increase efficiency. By accelerating key parts of the strategy process—from research to execution—participants will learn how to work faster without sacrificing quality. While this course won’t make you a better strategist (that comes from experience and instincts), it will equip you with the tools to go from idea to execution and hypothesis to validation at lightning speed.
Module 1 (60min)
Researching at Speed
Objective:
Learn how to efficiently collect and organize research using AI, ensuring accuracy and relevance for marketing strategy.
Key Topics:
• AI tools and their capabilities
• Effective prompting techniques
• Validating sources and ensuring credibility
Module 2 (60min)
Mining for Insights
Objective:
Learn how to analyze and synthesize large quantity of data and research to uncover actionable insights.
Key Topics:
• Analyzing AI-generated research
• Advanced prompting techniques to extract insights
• Identifying meaningful patterns in large data sets
Module 3 (60min)
Crafting the Story & Presentation
Objective:
Learn how to direct AI to structure strategic narratives, refine messaging, and enhance presentations with compelling visuals.
Key Topics:
• Instructing AI to output based on your strategic framework
• Techniques for writing sharper, more persuasive content with AI
• Generating compelling visuals to support your story
• Putting it all together in a clear, impactful presentation deck
NOTE:
This course will be scheduled based on a mutually agreed timeframe between you and the instructor.