AI Marketing Workshop: AI Crash Course
AI Marketing Workshop: AI Crash Course
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AI Crash Course:
Essential Tools & Skills for Marketers
3 hours (two modules)
Course Overview
This course introduces you to the core AI tools shaping the marketing industry. You’ll learn what different AI tools are designed for, their strengths and limitations, and how to use them effectively. Through hands-on experience, you’ll develop essential skills like prompting techniques, and refining AI outputs. By the end, you’ll have a clear understanding of where AI enhances your process, and where human creativity remains essential.
Module 1 (90min)
AI Tools Every Marketer Should Know
Objective:
Get familiar with the AI tools reshaping marketing and understand their strengths, limitations, and best uses.
1. The AI Landscape: What Marketers Need to KnowUnderstand generative AI, its capabilities, and where human creativity remains essential.
2. Essential AI Tools & Hands-On DemosExplore top AI tools for text, image, video, and research, and see them in action (e.g., ChatGPT, Midjourney, Runway, Perplexity).
3. AI in Action: Integrating AI into Your Workflow
Watch a real-world use case demonstrating how AI enhances marketing execution.
Module 2 (90min)
Mastering AI Techniques for Better Results
Objective:
Learn how to craft effective prompts to control AI output and generate high-quality, marketing-ready results.
1. The Power of Effective Prompting
• Understand how AI interprets language and why clear, structured prompts lead to better responses.
2. Essential Prompting TechniquesMaster role-based, step-by-step, constraint-driven, and iterative prompting to refine AI outputs.
3. Advanced Prompting for Marketing Tasks• Learn how to structure prompts for ad copy, audience insights, and full campaign strategies.
NOTE:
This course will be scheduled based on a mutually agreed timeframe between you and the instructor.